01 / index20.67°N 103.35°W

Hola — I'm Joe.
I'm a PM who never stopped coding.

I spec products, then I build them. Thirteen years of shipping software — as a developer, an agency founder, and now a Technical PM at Firstbase (YC W21), working with a New York team from my desk in Guadalajara.

[[see my work]][[get in touch]]

// photo of joe — coming

// usually caffeinated

Product · AI · Automation · Next.js · Python · LangGraph · n8n · Claude API · AWS
02 / about

About.

I've been building software since 2013. First as a junior web developer, then running my own agency for seven years — Braigo, 250+ client projects — and since 2021 as a Technical PM at Firstbase. I don't just write the spec; I've usually built a version of it first.

The work I'm proudest of lately: taking Mailroom from zero to $100K MRR in six months, and cutting annual report processing from six hours to twenty minutes across all 51 states. Lots of AI and automation, always in service of something a customer actually feels.

Off the clock I tinker with local AI models, over-engineer my home setup, and drink more coffee than any reasonable person should. Guadalajara is home and I'm not leaving.

$ git log --oneline joe/career

f1b2a3e2021—nowTechnical PM, Firstbase (YC W21)Own Mailroom end to end — took it from $0 to $100K MRR in six months. Remote from Guadalajara, team in NYC.
d3c4b5a2014—2021Founder, BraigoRan my own dev agency for seven years. 250+ client projects, and every hat a small business makes you wear.
a7b8c9d2020B.S. Computer Engineering, UdeGFinished the degree while running the agency. Also: AWS Certified (2023) and a 1st-place finish at Ford’s 24-hour hackathon (2017).
9e8d7c62013Jr. Web Developer, Quetzal MediaFirst job, first production bug, first time watching a real person use something I built.
03 / projects

Things I've shipped.

// case studies coming — ask me

Product · Fullstack

Mailroom

A virtual mailroom for companies incorporating in the US. I PM'd it and built parts of it.

$0 → $100K MRR in 6 months

Product · Automation

Annual Report Automation

Turned a painful manual filing process into a pipeline covering every US state.

6 hrs → 20 min per report

Engineering

Namecheck Tool

Fuzzy name matching against 5 million company records, fast enough to feel instant.

50% more accurate, 5ms responses

AI · Agents

Compliance Analyst Agent

Agents that watch Delaware's corporate registry so customers never miss a filing.

Running in production

04 / writing

Writing.

Notes on product, AI, and building things — in English y a veces en español.